Being contacted by a lens manufacturer to create a promo for their new product and then being given alot of creative freedom is a dream project for me (and any filmmaker), looking forward to working with Laowa more in the future.
The brief was to create a piece showcasing Luke Tscharke and his photography story. The sub heading would be the Laowa lenses that he uses and their use in professional photography, specifically their yet to be released 9mm f/2.8.
Having spent many weekends camping with Luke and knowing him for a long time, I used this knowledge to build upon some of the topics and themes that he talks about in his landscape photography, specificaly the
thought process he identifies with creativity. After a few back-and-forths we had a working voice over script and had settled on a location, the Freycinet Peninsula in Tasmania, one of Lukes stomping grounds, and a crazy beautiful part of the world. With shooting days booked in and flights confirmed everything was set for a great few days of filming.
Starting out with a sunrise shooting the Hazards, we took a water taxi to a remote island campground and setup for a perfefct day in the sun while waiting for our sunset trek to a mountain top view of the peninsula. Such and epic hike and amazing viewpoint. After attempting to sleep thru an extremly noise pegiun we woke to some overcast skies (perfect for fiming) and set about getting our remaining shots and gear setups for the video before our water taxi back to Coles Bay and a much needed burger and chips.
Take a look at the finished product at the top of the post.